Entrepreneurs may start their company-building efforts with products, services, or pain points for target groups. While these things are necessary, a strong brand strategy will transform the individual parts into a cohesive whole with a unique and authentic voice. Today’s consumers want to spend their money on brands with purpose and vision that aligns with […]

As an entrepreneur, you undoubtedly have distinct ideas about how you want your target audience to view your brand. When it comes to business building, however, those ideas may end up quite different from reality if you fail to understand one important truth. You are your brand. Consumers develop an impression of your brand’s identity […]