Great book ideas can come and go, but sometimes one sticks that makes us really want to pursue being the one to write it. There’s a lot to consider before putting pen to paper (or fingers to keyboard) though. Beyond the great idea, what does the book look like? Is it fiction, nonfiction, a memoir, […]

As an entrepreneur, mindset is everything. And there’s no better time to talk about getting into the right mindset than right now. If you lose your mindset, progress slows down, your competitors catch up and your brilliant business ideas may never come to fruition. However, maintaining your focus, drive and entrepreneurial way of thinking is possible […]

Recent studies show that depression and burnout are on the rise in the general workforce. Burnout can affect anyone, regardless of their profession or years of experience. However, it seems that entrepreneurs are more likely to experience it.  Why? Because, according to research, people most likely to experience burnout are those who are highly devoted to their […]

For the longest time, I believed that if smart people worked hard and grew up in a reasonably nurturing environment, success would come eventually. I looked at other people and thought, “Wow, that person’s going to go on to do great things.” But as I grew older, I realized that’s not necessarily the case. I […]

It is an established fact that being educated starts with reading and writing. Nobody becomes a professional without first mastering reading and writing skills. Over the years, I have followed my passion in writing which inspired me to establish Soteria Publishing House. I must tell you that the experience is quite fulfilling. I’ve been in […]

The internet moves fast. It wasn’t all that long ago that Search Engine Optimization became a buzzword. Everyone was into it. They wanted free traffic from search engines, and SEO was their ticket to success. At the time, the internet wasn’t nearly as crowded. Or as sophisticated. It was fairly easy to get a number […]

Entrepreneurs may start their company-building efforts with products, services, or pain points for target groups. While these things are necessary, a strong brand strategy will transform the individual parts into a cohesive whole with a unique and authentic voice. Today’s consumers want to spend their money on brands with purpose and vision that aligns with […]

For many entrepreneurs, one of the biggest challenges of working for yourself is putting your laptop away and enjoying time off from work. If you are heading on vacation in the next few months, you’ll want to follow our top tips here today to ensure you take some real time off from your work. While […]

As an entrepreneur, you undoubtedly have distinct ideas about how you want your target audience to view your brand. When it comes to business building, however, those ideas may end up quite different from reality if you fail to understand one important truth. You are your brand. Consumers develop an impression of your brand’s identity […]

Great copywriting is one of the most effective ways to market your product or service. If it is done well, it essentially does the selling for your brand. It’s the front door to your business and speaks on your behalf. However, copywriting isn’t always straightforward and there is a method to the madness behind it. […]